It's well known that the spending power of China's rising middle class is changing the global retail landscape. Less understood is the enthusiasm Chinese consumers have for shopping on the Internet. After increasing by 55% last year to $194 billion, China's total online retail spending this year could blow by that of the U.S., making the mainland the world's largest online shopping market, some researchers are predicting. Check out this infographic to find out how much the average Chinese consumer spends via the Internet, what they buy, and how fast their e-consumption is growing.

To view a larger version of the infographic, click here. To see how China compares with the U.K. and Europe, click here.