There's no reason to get lost in the supermarket anymore. That's at least the case if you're perusing the aisles of four grocery stores in Michigan. Meijer, the Midwest grocery store chain, today unveiled a new mobile application called "Find-it" which allows shoppers to quickly locate everything from diapers to Doritos.
The app was built by Point Inside, the Seattle upstart which has been rolling out interactive mobile maps for airports and shopping malls. With the "Find-it" app, shoppers now can locate more than 100,000 items in the Meijer supercenters. In addition to showing the locations of various products, shoppers also can browse special offers, sales and store maps. They can even mark their parking spot, so they don't get lost once they leave the supermarket.
"Saving time, enabling self-service, and making sure shoppers don’t leave the store without finding what they need is a win-win for both shoppers and retailers,” said Jon Croy, co-founder and vice president of business development at Point Inside.
And for all of those who didn't catch The Clash reference in the headline, here's a little blast from the past for what has to be one of catchiest tunes on London Calling.
Ever need to navigate an unfamiliar supermarket in a hurry? Imagine the day when an app like this is ubiquitous and covers all supermarket chains. For The Clash nostalgia blast link to John Cook's TechFlash: http://goo.gl/IGPU